Today, Breeze, the online and mobile banking application offered through Standard Chartered Bank is providing bank customers with a long list of unique features. People using Breeze find the functionality of this online and mobile banking solution extremely beneficial as is but according to bank officials, additional features will be added. Some enhancements will take place over the next few months, some over the course of the next year, and of course, changes will occur to meet changes in customer demand.
It is important for people to know that Breeze was designed based on direct customer input. Instead of guessing or following trends, bank officials wanted to develop a viable mobile banking application based on what customers wanted. The only way to accomplish that goal was to ask people the features they felt were most beneficial and those that could be eliminated from the design. Based on the in-depth data gathered from research, the IT department of Standard Chartered Bank was able to design the most innovative mobile banking solution on the market today.
We wanted to address some of the changes are already being developed, features that will enhance an already incredible mobile banking solution. For starters, this platform currently runs as an application on Apples iPhone but next month (September 2010), it will also be available on the iPad. Now, as more mobile devices are developed, opportunity for Breeze to be offered as an online and mobile banking solution increases.
Another change coming to Breeze over the next few months is a bill reminder feature. As the name implies, this feature would work in conjunction with due dates for bills paid through Breeze. Therefore, as a scheduled payment nears its due date, notification would be sent to the customers iPhone automatically. Today, people live very busy lives so overlooking payment on a bill happens. This feature would make handling finances easier, reduce risk of being charged penalties for late payments, and even eliminate risk of the customers credit score from being damaged by a late payment.
The market that will be using Breeze will also be expanded. Today, beta testing was completed in Malaysia and Singapore but two countries next on the list are India and Hong Kong. Already, people in these countries are getting exciting at having the same opportunity as initial users to manage bank accounts in a more efficient manner. Once Breeze has infiltrated these two countries, Standard Chartered Bank has a plan in place to launch the application for international markets.
In addition, while Breeze has already established presence on a variety of social medial websites to include three of the top sites YouTube.com, Facebook.com, and Twitter.com, it is anticipated that other like sites will be added. Standard Chartered Bank understands the value of keeping its current and potential customers abreast of changes within the bank specific to online banking, but also the mobile banking solution Breeze.
Finally, a newer version of Breeze is currently being developed by Standard Chartered Bank. Although the official name could change, at this point it is being targeted to launch as “Typhoon.” With this version, a variety of enhanced features would be available. For instance, to use the “Pay my Bill” or eCheque features of Breeze today, registered payees can only be added through the banks website. However, when Typhoon launches, payees could be added directly from the mobile device.